What is "Work is Worship" ?

Rather than dragging ourselves to work everyday for the sole purpose of earning money, what about motivating ourselves with the concept of "Work is Worship". From my limited knowledge about the various religions in the world, I think that they speak the same core language - Serve, Love and Give in a selfless way.

So, what if we were to think of our working place as a place to give, serve and love selflessly? What if we think of our work as a means of worshipping the Divine, whatever name you want to call that Divine Being? We perform our work selflessly to serve the company, which hired us so that it grows financially and in other ways.

We are motivated because we think of our work as a way to worship the Divine Being. So, there is no feeling of doing something in a half-hearted way. We do our work conscientiously with the thought of serving, loving and giving to the Divine Being. We put in our best effort, our hard work or our all with the thought of serving the Divine Being in our hearts. Is it possible in today's rat race world?

After all, nowadays, there are many motivational books, which stress on loving, giving and serving selflessly or practicing the concept of selflessness. At least, that is what I gathered from best sellers like The Secret by Rhonda Byrne and Manifesting Your Destiny by Dr.Wayne W. Dyer.  They seem to stress on the value of selfless giving, loving and serving. Perhaps, the wordings are different.

But, the message seems to be so. Then, there is Seth Gordon's concept of marketing, which is revolves around selfless marketing. This type of marketing has taken the world over by storm.

So, is it not high time that we started practicing the concept of "Work is Worship" at our workplaces? Or is it impossible to do so in today's dog-eating-dog world?